Marketing Meltdown How a Brand Flap Becomes a Movement
In the ever-evolving landscape of consumerism, brands constantly strive to maintain their image and connect with audiences. However, even the most carefully crafted marketing strategies can sometimes go awry. A brand flap—an unexpected backlash or controversy—can swiftly escalate into a significant movement that captures public attention and reshapes perceptions. At its core, a marketing meltdown